PERIMETER ADVERTISING // Perimeter advertising is a classical method of sports sponsoring with ever-increasing acceptance across every target market. Sports events are ubiquitous in the visual media – bringing perimeter advertising with it. Ask us at ALBUS to find the right perimeter advertising strategy to put your brand out there.
Perimeter advertising has a huge range – live at the stadium, on TV and the web, and in newspapers and sports magazines.
Hours of airtime go to sports event broadcasting with key scenes played over and over alongside countless snapshots of those key moments printed across the page in newspapers and magazines, and every TV station and publishing company has an additional website or portal with instant access to the day’s sporting achievements and specials.
Alongside shirt sponsoring, perimeter advertising has long since become a tried-and-true method of sports sponsorship with persistently high levels of acceptance in every target market, an essential part of the sports experience while spreading awareness and emotional appeal for a particular brand. TV broadcasting, web videos and snapshots from sports events in printed and online media automatically bring perimeter advertising into the picture – so much so that it would be difficult to imagine sports coverage without perimeter advertising.
Unlike ads, commercial breaks and promotional trailers, perimeter advertising has an altogether more subconscious, subliminal effect on spectators and audiences with sustained long-lasting visibility and frequent repetition.
Sports sponsorship effectively opens a channel for conveying positive associations between your brand and sports. Perimeter advertising has long since become a familiar sight in a variety of sports disciplines, with the latest technology creating eye-catching visual effects to add to its general appeal.
You will usually see a range of advertisers sharing the perimeter at a sports venue, so you should also put some thought into the company you will be keeping around the sports ground – we can advise you on that.
Strong media presence and high acceptance – perimeter advertising gives you an excellent way of boosting awareness for your company or product.
Traditional static perimeter advertising is still popular, but cam carpets, rotating boards, roll-ups, and LED and video displays provide countless other design options, while combinations with other promotional measures serve to reinforce the effect.
CONTACT CALL // Interested in sending your brand across the perimeter fence with perimeter advertising and great individual effects to boot? Give us a call!